Submitted to MoFilm - June 07, 2010

Referring to both the attempts of the Iranian government and the quote above, "Reversing the Wave" is a 'Subvertisement' that brings Nokia's brand identity closer in alignment to its actions. In the style of Ad-Busters Magazine and the Yes Men it offers "Brand Identity Correction" for a corporation who has put profits above privacy and basic human rights.

In early June 2010 the spot above was entered in the MoFilm competition for the Cannes Lions TV Advertising Festival 2010, where the brief was to produce an innovative 60 second advertisement for Nokia. Instead, this 'Subvertisement' made by American filmmaker, Deena DeNaro, was entered into the competition. We did not envisage the film being accepted as it is a strong criticism of Nokia’s dealing with Iran. However, surprisingly the film has been short-listed to compete for the final round.

Initially we were approached to do a piece for any one of the competition's sponsors, however, Nokia's brief jumped out at us over all the others for the sheer inconsistencies between it's projected corporate values and it's actions. While we work a lot with advertising and branding, we feel it is troubling when companies think they can say one thing and do something else.

At DdB Media we don't believe that a corporation should be able to re-write history with marketing speak.

Video Tagging Car Phone Warehouse in London.

Video Tagging the Car Phone Warehouse in Ealing with my subvertisement on the one year anniversary of the disputed Iranian elections. A passerby stopped and gave us garden flowers (pink roses) for doing what we were doing! Please donate to our campaign so we can do more of these all over the world!!! www. ReverseTheWave.com

Video tagging the UK Dept of Trade & Industry Building

Video Tagging the UK Dept. of Trade & Industry with my subvertisement on the one year anniversary of the disputed Iranian elections. Projecting from the street onto the Dept. of Trade & Industry Building. More solid surface and less trees, make for a nice clear image!

Please donate to our campaign so we can do more of these all over the world!!!
www. ReverseTheWave.com

Video Tagging the Iranian Embassy - June 12 &13, 2010

Video Tagging the Iranian Embassy with my subvertisement on the one year anniversary of the disputed Iranian elections. Projecting from Hyde Park onto their building. Amazing to have these images stories high for all to see!

More locations to come.
Please donate to our campaign so we can do more of these all over the world!!!

SHORTLISTED!!!!!!! - June09, 2010